finding the best sportsbook software for you text with the lion gaming logo
Finding the Best Sportsbook Software for You
1 June, 2023
white label casino cost beyond the price tag text with the lion gaming logo
White Label Casino Cost: Beyond the Price Tag
12 June, 2023

Why Launch a White Label Online Casino?

The online casino industry is booming, with billions of dollars being wagered each year. This growth has created an opportunity for entrepreneurs to start an online casino. However, starting an online casino from scratch can be a daunting task. There are many factors to consider, such as online casino software, licensing, payment processing, and marketing. A white label online casino is a solution that can help entrepreneurs like you to overcome these challenges.

A white label casino is a pre-built casino platform that can be customized with your own branding, selection of games, and innovative features. This allows you to launch an online casino quickly and easily, without having to invest in the development of your own platform.

What are the benefits of white label online casino software?

There are many benefits to launching a white label online casino. Some of the key benefits include:

  • Quick and easy launch: White label casinos can be launched quickly and easily, without the need for extensive development. This can save you time and money. Instead of spending months or even years developing a casino platform from scratch, you can focus on customizing the white label solution to fit your specific needs and preferences.
  • Lower costs: White label casinos are typically more cost-effective than developing your own casino software. This is because you don’t have to invest in the development of your own platform or games. The initial investment required to launch a white label casino is significantly lower compared to building a casino from the ground up. This makes it a more accessible option if you’re getting started with limited resources.
  • Access to a proven platform: White label casinos are powered by proven software platforms like Lion Gaming’s Fer0x Casino that have been tested and refined over time. These platforms are designed to handle high volumes of traffic and transactions, ensuring a smooth and secure gaming experience for your players. By leveraging a reliable and established platform, you can focus your attention on attracting and retaining players, rather than worrying about technical issues or system failures.
  • Wide range of games: White label casinos can offer you a wide range of games from leading providers. This variety is essential to attract and retain players in a highly competitive market. Players have different preferences when it comes to casino games, and a diverse game portfolio can cater to a broader audience. By partnering with reputable game providers, your white label casino can offer popular titles, including slots, table games, live dealer games, and more.
  • Expert support: White label operators provide expert support to help you with all aspects of running your casino. This includes marketing, customer support, and compliance. Launching and operating an online casino involves various legal and regulatory requirements. White label providers have experience in navigating these complexities and can assist you in ensuring your casino operates within the bounds of the law. Additionally, they can often offer marketing support to help drive traffic and promote your brand effectively.

What’s first when starting out using white label online casino software?

If you are considering launching an online casino, a white label casino is a great option. It is a quick, easy, and cost-effective way to get your casino up and running. However, launching a white label online casino still requires careful planning and execution. Here are the steps involved in the process:

  • Choose a white label provider: The first step is to choose a white label provider. There are many white label providers available, so it is important to do your research and choose a provider that is reputable and has a good reputation. Consider factors such as the quality of their platform, the game selection, the level of support they offer, and their pricing structure.
  • Customize the platform: Once you have chosen a white label provider, you will need to customize the platform with your own brand, games, and features. This will allow you to create a casino that is unique and appealing to your target audience. Customize the website design, logo, colour scheme, and user interface to reflect your brand identity. Work with the provider to integrate the games you want to offer and customize any additional features or functionalities.
  • Get a licence: In order to operate an online casino, you will need to obtain a gambling licence from a gaming authority. The requirements for obtaining a license vary from jurisdiction to jurisdiction, so you will need to research the requirements in the jurisdiction where you plan to operate your casino. The licensing process typically involves submitting an application, paying the necessary fees, and undergoing a thorough background check. It’s important to ensure that your white label provider supports licensing in the desired jurisdiction and can assist you with the application process.
  • Set up payment processing: You will also need to set up payment processing for your casino. This will allow players to deposit and withdraw funds from their accounts. There are many payment processors available, so you can choose one that meets your needs in terms of security, reliability, and flexibility. Ensure that your chosen payment processor supports the currencies and payment methods relevant to your target market. Implement robust security measures to protect customer transactions and personal information. Plus, if you want to start a crypto casino or web3 casino, you need to make sure your platform provider can support crypto payment methods. For more on Lion Gaming’s crypto casino software, check out the features of our Fer0x Crypto Casino.
  • Market your casino: Once you have completed the previous steps, you will need to market your casino. This will help you to attract players and grow your business. There are many ways to market an online casino, so you can choose the methods that are most effective for your target audience. Consider strategies such as search engine optimization (SEO), social media marketing, content marketing, affiliate programs, and targeted advertising. Create a compelling brand identity, offer attractive promotions and bonuses, and engage with your audience through various online channels.


In conclusion, launching a white label online casino offers numerous advantages if you’re looking to enter the lucrative online gambling market. It provides a quick and cost-effective solution, allowing you to focus on branding, marketing, and customer acquisition. With access to a proven platform, a wide range of games, and expert support, white label online casinos have a competitive edge in attracting and retaining players.

As the online casino industry continues to grow, white label casinos will become an increasingly popular option for entrepreneurs. The combination of easy launch, lower costs, access to a proven platform, a wide range of games, and expert support makes white label casinos an attractive choice for those entering the market.

Let's Get Started

Fill out the form below and a member of our team will reach out to you within 24 hours.
VP of Operations

Christine Lewis

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Let's trade

Drop us your email please.

We want to show Phil from payments that this will actually convert.

    Let's trade

    Drop us your email please.

    We want to show Phil from payments that this will actually convert.

      Our address
      Lion Gaming Group Inc.
      855 2 St SW #3500
      Calgary, AB
      T2P 4K1 Canada