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29 September, 2023

Why Buy a White Label Sports Betting Platform?

If you’re looking to make a splash in the sports betting industry, it can be difficult to know where to start. Between complex legal structures, a highly competitive landscape, and understanding the technical side of a betting platform, it’s no small task. However, it’s important to remember you have a powerful tool at your disposal: a white label sports betting platform.

These all inclusive, turnkey solutions hold many advantages over building your own operation from the ground up. They will help you establish a presence in the market quickly, effectively, and at a fraction of the cost. In this post, we’ll take a deep dive into the reasons why investing in a white label sports betting platform is almost always worth the cost. We’ll also examine some of the must-have technological advancements you need to include in your sportsbook.

Understanding white label sports betting platforms

Before we delve into the myriad benefits of opting for a white label sports betting platform, let’s clarify what they actually entail. A white label sports betting platform is a comprehensive, ready-made solution, like Lion Gaming’s Fer0x Sportsbook and Fer0x Crypto Sportsbook. It encompasses all the essential components required to launch and operate an online sportsbook successfully: the website, betting software, payment processing systems, customer support infrastructure and more. Essentially, it’s a turnkey solution that lets you brand and customize the platform according to your unique vision, while leaving the technical intricacies to industry experts.

Why should I buy a white label sports betting platform?

In this section we’ll explore a few of the primary reasons why you should seriously consider a white label sports betting platform for your online gambling operation. 

Rapid market entry

One of the biggest advantages of a white label sports betting platform is the time to market they provide. Crafting an online sportsbook from the ground up can consume years of development and substantial financial investments. In contrast, with a white label solution, you can have your platform up and running within a matter of weeks. Leaving the technical side to a white label software provider allows you to focus on business development, marketing, and many other facets of the business. 

Cost efficiency

While buying a white label sports betting platform can seem like a lot of money, it is a lot less expensive than building one on your own. Remember, a white label solution has the software development, regulatory compliance, design, payment gateways, and just about everything else wrapped up for you. Tackling just the software development takes an entire team of engineers months or even years, whereas a white label solution can be up and running in a few weeks. 

Technical expertise

Operating a sports betting platform takes specialized technical knowledge. White label providers like Lion Gaming bring years of invaluable experience and expertise to the table. The best software providers diligently update and enhance their platforms to remain at the forefront of industry standards. This means that you can rely on their technical acumen and keep your focus on other pivotal aspects of your business, such as marketing strategies and customer acquisition.

Regulatory compliance

Navigating the intricate, constantly changing landscape of gambling regulations can be a serious challenge. White label sports betting platforms are equipped with built-in compliance features and often hold licenses in multiple jurisdictions. This ensures that you operate within the legal framework, considerably reducing the risks of regulatory violations that could result in substantial fines or even the closure of your business.

Customization and branding

While white label solutions provide a pre-built framework, they also offer a high degree of customization. You can tailor the platform to align with your brand’s identity, including design elements, color schemes, and logos. Furthermore, they allow you to set custom odds, as well as customize the event coverage your betting platform offers your bettors.


As your online sportsbook continues to expand, you’ll need to scale your operations to accommodate heightened traffic and growing user demands. White label sports betting platforms are designed with scalability in mind. They can adapt to a burgeoning customer base without needing any substantial infrastructure overhauls, making it easier to effectively manage your expansion.

Access to an extensive array of sports and markets

White label platforms typically offer access to a vast spectrum of sports events, esports and betting markets. This diversity is highly appealing to bettors and allows you to cater to as broad of an audience as possible.

What about technology?

White label sports betting platforms offer one additional advantage that can’t be overstated: access to technology. Innovation is the driver of the iGaming industry, and working with a proven software provider gives you access to the latest trends and technologies. Some of these include:

Betting with digital assets

Allowing your community of players to place bets in crypto or tokens on live bets, futures or even pre-match events will satisfy the modern bettor. 

Web3 capabilities

Having web3 wallet integrations, such as MetaMask, Trust Wallet, or WalletConnect will give your players ultimate flexibility. Prioritizing the user experience is always a good idea!

On-chain wagering

The best sportsbook software providers go beyond the ability to accept crypto as a payment. On-chain wagering allows players to place bets directly on the blockchain, offering unparalleled transparency and security through smart contracts

Airdrop features

Utilizing airdrops to incentivize players and promote your sportsbook can be a powerful tool for player retention. Imagine having the ability to create a promotion to bet on a certain event, or reward a certain amount of bets placed on your site, which can be paid out via airdrop. 


Online sports betting is exploding. As you start your journey, time and resources are of the utmost importance. One way to make sure yours are spent wisely is to opt for a white label sports betting platform, such as the Fer0x-powered sportsbook or crypto sportsbook from Lion Gaming.

A white label sports betting platform expedites your market entry and trims your costs, but also ensures you remain compliant. Furthermore, it equips you with the technical prowess you need to take on the industry head first. 

With comprehensive customization options, seamless scalability, and the ability to embrace cutting-edge technologies, white label solutions lay a robust foundation for your online sportsbook.

If you’re poised to embark on your journey in the world of online sports betting, consider the many advantages of working with a white label sports betting platform and contact Lion Gaming. We’re confident our team of industry leaders can set you up for success.

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