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13 February, 2024

What to Look For in an Esports Sportsbook Provider

The roar of the crowd, the flickers of light from flashing monitors and cameras, the electrifying tension as champions are crowned. No, it’s not the Super Bowl you’re picturing; it’s a Dota 2, League of Legends or Fortnite. Esports has morphed from a niche passion into a global phenomenon, captivating millions of viewers and generating billions in revenue. For example, League of Legends boasted 58 million viewers for their finals in 2018, where the World Series posted 38 million. For iGaming operators, this presents a golden opportunity: integrating esports betting with an esports sportsbook provider.

However, navigating this uncharted territory requires a skilled guide. Choosing the right esports sportsbook provider is the crucial first step, and can be the difference between a winning formula and a missed opportunity. In this guide, we’ll unpack the essential factors to consider when selecting your esports partner, ensuring you’re in a position to capitalise on this thriving market.

The anatomy of esports betting software

Imagine esports betting software as the conductor of your orchestra. It allows your players to place wagers on competitive video game tournaments, connecting operators, players, and bookmakers into the betting action. Whether you envision it as a standalone platform or a part of your existing sportsbook, this software unlocks a world of possibilities.

Key features to look for from your esports sportsbook provider

When evaluating esports sportsbook providers, pay particular attention to these features:

  • The thrill of real-time: Just like traditional sports, esports thrives on dynamic odds and diverse betting options. From match winners and map scores to individual player performance and first bloods, a comprehensive array of markets keeps players engaged and glued to the action. Remember, esports titles evolve rapidly, so ensure your provider can keep pace with new features and betting options.
  • Live streaming integration: Imagine the excitement of watching your favorite team battle it out live, while simultaneously placing bets on key moments. That’s the magic of live streaming integration. By offering this feature, you create a truly immersive experience, boosting engagement and loyalty among players.
  • Industry leading security & transparency: As with any iGaming platform, security and transparency are paramount. Seek providers who employ robust security measures, like on-chain wagering and advanced encryption, to safeguard player data and transactions. Remember, building trust is key in this competitive landscape.
  • Intuitive navigation: Attracting and retaining players across demographics requires a user-friendly interface. Whether catering to seasoned esports veterans or curious newcomers, navigation should be effortless and intuitive. Think clear menus, responsive design, and readily accessible information.
  • Your brand, their software: Flexibility is the name of the game in esports. Opt for providers offering customizable white label solutions, like Lion Gaming’s Fer0x Sportsbook, allowing you to tailor the platform to your brand identity and target audience preferences. From color schemes and logos to specific betting options and promotions, be sure to express your unique vision.

Beyond entertainment: the benefits of esports software

Integrating esports betting can offer your platform plenty of benefits, including:

  • Market growth & cross-promotion: Esports attracts a distinct, often younger demographic, presenting an opportunity to tap into new revenue streams and cross-promote with existing offerings, diversifying your player base and boosting overall engagement. Furthermore, esports has one of the youngest audiences of any sport. Integrating esports is a great way to tap into a younger demographic for your platform!

    For a deeper look into how incorporating a sportsbook to your existing platform can propel your iGaming operation, check out Why You Should Add a Sportsbook to Your Online Casino.
  • Create an immersive experience: Real-time odds, live streaming, and diverse betting options create an immersive experience that keeps players invested in the outcomes of events, driving engagement and extending session times. Remember, a satisfied player is a loyal player.
  • Data insights for the win: Esports betting software generates valuable player data, providing insights into betting trends, player behavior, and game popularity. Leverage this data to make informed decisions about promotions, game offerings, and overall platform optimization. Remember, knowledge is power.

The future of esports betting software

The future of esports betting software is electric with possibility. Imagine placing bets on the go with seamless mobile-first experiences. Picture yourself experiencing the heat of the action firsthand with cutting-edge technologies like virtual reality (VR) and augmented reality (AR). These innovations promise to revolutionize the way we engage with esports, blurring the lines between spectator and participant.

Choose your esports sportsbook provider

In the dynamic world of esports, selecting the right partner is not just a decision, it’s a strategic move. Whether you’re a new entrant seeking to unlock esports potential or a seasoned operator aiming to refine your platform, choosing the right esports sportsbook provider is paramount.

At Lion Gaming, we are more than just software providers; we are your trusted partners in the esports arena. We understand the intricate nuances of this ever-evolving landscape, with our finger on the pulse of industry trends and player preferences. Through our integration with, our cutting-edge software equips you to:

  • Unlock the lucrative esports market with confidence
  • Engage players with immersive betting experiences, from live streaming integration to unique bet types
  • Collect valuable data to refine your offerings and personalize player experiences
  • Stay ahead of industry trends with our agile development and proactive approach
  • Benefit from our extensive network of industry contacts and partnerships

Ready to get started?

Contact Lion Gaming today to discover how Lion Gaming can elevate your iGaming aspirations and transform your platform into an esports betting destination. Our team of experts is eager to discuss your specific needs and craft a customized solution that propels you to the forefront of this exciting market.

Remember, in the world of esports, the right partner makes all the difference. Choose Lion Gaming, and let’s create a winning formula together!

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VP of Operations

Christine Lewis

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