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What Are the Latest White Label Sports Betting Trends?

Within the hyper-competitive white label sports betting market, staying informed and ahead of industry trends is essential. Such a saturated market filled with so much competition requires you to take advantage of any edge you can find in order to stand out. Furthermore, if you fall behind on what’s relevant in the industry, you run the risk of losing players who are looking for the latest and greatest.

This post explores and breaks down some of the major trends influencing the white label sports betting landscape. We’ll cover the top five we hear the most about,, plus a few extra for good measure! Read on to discover more. 

1. VR and AR in betting: immersive experiences await

Virtual reality (VR) and augmented reality (AR) have become buzzwords across various industries, and sports betting is no exception. These technologies bring a whole new level of realism to the table. They allow bettors to feel the excitement of placing a bet on their favorite sports as if they were right there in the action. While VR requires additional equipment, AR is readily accessible through smartphones, making it a totally attainable option for widespread adoption.

The immersive nature of VR and AR extends beyond mere visuals. For instance, users can experience the thrill of a live football game or horse race through 360-degree views. This creates an unprecedented level of engagement and immersion. As technology advances, we can anticipate even more sophisticated applications of VR and AR, creating a dynamic and interactive sports betting environment.

2. Betting automation: shifting gears towards efficiency

In addition to the rise of AR and VR, we’ve seen a sharp uptick in the adoption of automation.  The sports betting industry has been quick to embrace this change. Betting automation, facilitated by trading bots, allows for computerized betting with predefined rules. For instance, a bettor can create a rule specifying automatic placement of a back bet when the Winning Odds Margin (WOM) of a horse exceeds 80%, based on the current trading price. This not only streamlines the betting process but also ensures timely and objective decision-making.

Automation brings incredible efficiency to sports betting operations. It reduces the likelihood of human error, ensures faster execution of bets, and enables bettors to capitalize on opportunities in real-time. Additionally, automation opens the door to algorithmic trading strategies, providing a more systematic and data-driven approach to sports wagering.

3. Blockchain integration: transparency and security redefined

The integration of blockchain technology into white label sports betting platforms brings a level of transparency and security that’s new for the industry. Blockchain’s immutable nature helps to eliminate concerns about data integrity, decentralizing information and reducing reliance on centralized parties for wagering. Decentralization minimizes the risk of tampering and enhances the overall efficiency of the betting process.

Beyond security, blockchain integration through innovations like Lion Gaming’s on-chain gambling software builds trust among users. The transparency of wagers placed directly on the blockchain ensures that every bet and every result generated is verifiable. This builds confidence in the fairness of the platform. As the true pioneer of on-chain wagering solutions, we are proud to align with the industry’s collective effort to create a more secure and trustworthy betting environment. On-chain gambling software can integrated into our Fer0x Sportsbook and Fer0x Crypto Sportsbook.

4. Big data in sports analytics: elevating decision-making

The convergence of big data and sports analytics is transforming the way bettors make decisions. In sports betting, data has always been crucial, and big data analytics now adds an extra layer of precision. The NHL’s use of NHL EDGE Puck and Player Tracking Statistics and the NBA’s tracking of advanced stats exemplifies the power of big data in analyzing player movements, scoring history, and more. This granular approach enhances the accuracy of predictions, letting bettors make more informed decisions. 

Big data sports analytics models delve deep into every aspect of the game, from player performance to team strategies. The sheer volume and complexity of data are handled with sophisticated algorithms, providing insights that were previously unimaginable. As the market expands, the integration of big data analytics becomes imperative for white label sports betting platforms to stay competitive and meet the evolving demands of bettors.

5. Crypto-based betting: embracing digital currencies

The widespread adoption of cryptocurrencies has opened new avenues for transactions in the sports betting world. Crypto-based betting platforms let bettors place wagers using hundreds of digital currencies. This not only provides a flexible payment option for users but also addresses security concerns associated with traditional payment methods. The convenience of using cryptocurrencies attracts a broader audience to sports betting platforms, aligning with the growing trend of digital finance.

Crypto-based betting is not merely a technological trend but a reflection of the evolving financial landscape. The decentralized and borderless nature of cryptocurrencies facilitates seamless international transactions, enabling bettors from different corners of the globe to participate without the hindrance of currency conversion or banking restrictions. It also represents a more cost effective solution for players and operators alike, as digital currencies require smaller transaction fees than traditional fiat payments. As the cryptocurrency market matures, its integration into sports betting platforms is poised to become increasingly relevant. 

Additional trends: pushing boundaries

  • AI-powered predictions: Artificial Intelligence is increasingly being used to analyze vast amounts of data, providing more accurate predictions and insights into sports events. Machine learning algorithms adapt to changing patterns, continuously improving the accuracy of predictions and enhancing the overall user experience.
  • Esports betting: The meteoric rise of Esports has given birth to a new avenue for sports betting. Bettors are now engaging in betting on competitive video gaming events, opening up new markets for the industry. Esports betting brings a younger demographic into the fold, diversifying the user base and expanding the scope of sports betting.
  • Social betting platforms: The integration of social elements into sports betting platforms allows users to share their predictions, discuss strategies, celebrate wins and commiserate over losses. This helps to build a community around the betting experience. Social betting not only adds a layer of entertainment but also leverages the wisdom of the crowd, providing valuable insights for bettors.


If you’re looking to stay ahead in the iGaming industry, keeping abreast of these trends is crucial. The integration of VR, AR, automation, blockchain, big data, and crypto-based solutions signifies a dynamic shift towards a more immersive, efficient, and secure sports betting experience. By understanding and implementing these trends, you can ensure your platform remains at the forefront of innovation, providing users with cutting-edge and enjoyable betting experiences. As the landscape evolves, the synergy between technology and sports betting will continue to shape the future of the industry, offering exciting possibilities for you and your players.

Are you ready to implement some of these technologies into your platform? Or are you looking to get your platform built and off the ground? Contact Lion Gaming today – we’re here to help! Our team of dedicated industry leaders is standing by. 

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VP of Operations

Christine Lewis

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