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20 October, 2021

The Risks you Face With Outdated Sportsbook Technology

Sportsbook technology that provides players with an exceptional iGaming and sports betting experience depends heavily on the technology provider that you use to support your business. Some of the features that players demand from the sportsbooks they use include flawless mobile betting experiences, access to traditional sports and esports, quick deposits and withdrawals, and crypto payment options just to name a few.

There’s dozens, if not hundreds of sportsbook technology providers, esports betting solutions, and casino game aggregators on the market. With so many options available, how do you know that your sportsbook technology, and subsequently your operation, is equipped for success in a competitive betting landscape?

Strong sportsbook technology is critical

In HPL Digital Sport’s 2021 State of the Sports Betting Industry report, 31% of sports betting executives indicated that Technology/Product was the number 1 department that they wanted to strengthen if they could. Second was Marketing/Social Media at 20%, followed by Sales and Operations at 10% each.

The same report also cited Strength of Technology/Product as the top reason that makes a sportsbook operator more attractive as a potential acquisition target.

Clearly, the strength of sportsbook technology is top-of-mind for sports betting executives and operators today. But if you’re not looking to get acquired, should you even care about the strength of your sportsbook technology?

The answer is a resounding YES.

As mentioned in the beginning of this article, players not only expect your sportsbook to facilitate a flawless betting experience – they demand it. To start, let’s explore the importance of a sportsbook solution that is built for mobile devices and why bettors increasingly demand frictionless mobile betting experiences.

Sportsbook technology that supports mobile betting

First impressions matter when it comes to the experience a player has with your sportsbook. If a player tries signing up or logging in through their mobile device and the UI isn’t responsive or built using a mobile-first design, the chances that the same player returns to your site through desktop or laptop are slim. This is especially true in parts of the world where mobile devices are used as the main way to access the internet. In fact, 60.67% of global web traffic in 2024 comes from mobile devices. This number is even higher throughout some countries in emerging sports betting markets like Latin America, the Indian Subcontinent, and Africa. A growing number of people in established betting markets such as the U.S. and the U.K. are also accessing the internet through mobile devices at increasing rates.

There are some well-established sportsbook technology providers who have been around for years and years that haven’t adapted to the rapid rise of mobile-first audiences. If their technology isn’t designed for mobile betting, the impact is felt by operators who use their platform both in terms of player acquisition and player retention.

We’ve already touched on the customer acquisition side of things by suggesting a poor UI/UX on mobile during the sign-up or FTD process can dissuade bettors who visit your site for the first time from a mobile device. The negative customer retention impacts are felt from players whose preferences are shifting from placing bets on desktop to placing both pre-match and live bets from their mobile devices. If that player doesn’t get the same flawless betting experience from mobile as they do from desktop, they’ll quickly consider switching to an operator who can give them the mobile betting experience they’re looking for.

Exploring compliance within sportsbook technology

It should go without saying that you need to be aware of the regulatory requirements and expectations of the governmental gambling bodies in your region. Increased scrutiny from regulatory authorities around Know Your Customer (KYC) and Anti-Money Laundering (AML) puts pressure on sportsbook operators to ensure that their technology stack is compliant.

The thing is, a lot has changed over the past few years. Sportsbooks that depend on legacy or outdated technology might not be aware that their sportsbook solution provider hasn’t kept up with changing regulations in their region. Unfortunately, in many cases, it is your responsibility as an operator to ensure you remain compliant. This is why it’s incredibly important to ensure that your sportsbook platform provider is not only compliant at the time of signing, but has a strategy to remain compliant as regulations change.

Sportsbook technology that accepts new payment methods

The adoption of digital assets and cryptocurrencies like Bitcoin are disrupting the way people buy and sell goods and services. With many cryptocurrencies reaching new all-time-highs (ATHs) in 2021, the disruption of the payments industry is showing no sign of slowing down.

We’re already seeing the trend of blockchain-based gambling make its mark on the industry. It’s hard to get an exact figure, but some estimates peg the global crypto-gambling market somewhere between $150million – $250million USD annually. While these estimates show that crypto-based gambling only makes up around 4% of the online gambling market as a whole, we can expect the proportion to grow as digital asset adoption rates increase. In fact, in some emerging markets crypto gambling is the preferred form of wagering – even outpacing fiat currency. In more established markets, some operators are reporting that bettors who switch from fiat to crypto payments show no sign of switching back.

Operators are already rushing to implement crypto options in their own sportsbooks and casinos. And based on the figures above it’s not hard to see why. With the growing trend of digital asset adoption, operators who don’t offer payment methods in crypto will get left behind. If you run a sportsbook and  haven’t seriously considered incorporating crypto payments as a deposit method to your site, don’t wait any longer. If your existing sportsbook provider doesn’t have crypto payment options available, or hasn’t included them into their near-term roadmap, it is time to explore other solutions such as Lion Gaming’s Fer0x Crypto Sportsbook.

While it’s evident that mobile designs, up-to-date compliance, and new payment methods are essential in today’s gambling market, operators who have committed to using a sportsbook technology provider that doesn’t check off all these boxes might feel stuck. They try to rationalize that the resource investment, downtime, and potential risk in switching sportsbook solution providers isn’t worth it.

But the real risk is in NOT upgrading your technology stack. To the delight of sportsbooks around the world, there are solutions that make it simple for sportsbook and iGaming operators to remain competitive and succeed in the evolving gaming landscape. Contact us today to learn about the impact that Lion Gaming’s sportsbook technology can have on the success of your operation.

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VP of Operations

Christine Lewis

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