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28 June, 2022

The Cost of White Label Sportsbook Solutions

Owning a sportsbook or casino is something that was once reserved for people with a lot of capital to invest. For the top 1% of the 1%. However, with the rise of the internet, white label sportsbook solutions, online gambling, and talented software developers, having an 8-figure balance in your bank account isn’t a requirement to start a sportsbook or licensed online gambling operation anymore. In this article we’ll outline what you can expect when it comes to the cost of white label sportsbook solutions.

White label sportsbook and casino solutions have become popular choices for operators who want to capture a piece of the rapidly growing online global gambling market. In an industry that’s projected to be worth $127 Billion USD by 2027, it’s no wonder that iGaming operators are salivating at the chance to get their own slice of the pie.

Some of the main reasons why white label sportsbook solutions are a common choice in today’s market is that you don’t need a technical background to have a state-of-the-art solution to offer your players. Instead, you can focus your efforts on marketing your sportsbook rather than tech development, you can get up and running quickly, and it’s financially attractive compared to building a solution from scratch. Plus, with expertise from the right white label sportsbook technology provider like Lion Gaming the process from building your website to accepting wagers is made simple.

What is a white label sportsbook?

White label products simply mean that you take a proven, reliable, powerful product and customize it with your own branding. A white label sportsbook solution is an iGaming solution designed to equip people who want to start a sportsbook with the means to do so. A white label sportsbook solution comes complete with a fully functional sportsbook customized with your own unique branding, back-office, Player Account Management tools, sports data feeds, payment solutions, technical support, and risk-management.

Operators who choose white label sportsbook solutions such as Lion Gaming’s Fer0x Sportsbook have a solution that has undergone rigorous testing to ensure functionality and is ready to take-to-market. All that is required are the design elements and logos customized to your brand to start accepting wagers on your sportsbook in as little as a few weeks. In addition, a sportsbook supplier should be able to give you recommendations along the way to ensure that the product you take to market has features and design elements that help you stand out among the competition.

Many of the most popular online sportsbooks and casinos today use white label technology. But not all white label sportsbook solutions are made equal. For instance, some providers may not offer designs that are mobile friendly, don’t offer the ability to fully customize your sportsbook, and may not offer the ability to accept cryptocurrency. To ensure that the platform provider you are considering working with offers everything you need to run a successful sportsbook, check out our article on how to buy sportsbook software.

What is the cost of white label sportsbook solutions?

First, let’s explore what goes into building a sportsbook by yourself. It takes years of engineering and development to build a sportsbook solution from scratch. This can result in hundreds of hours and millions of dollars to develop your own sportsbook technology in-house. The financial resources required to hire developers to create the technology and lawyers to ensure compliance are typically the biggest obstacles to operators who want to develop their own betting technology.

White label sportsbook solutions are designed to eliminate these costs.

White label sportbook technology providers like Lion Gaming have done the heavy lifting to bring a product to market that provides you and your players with exceptional iGaming solutions. We’ve taken care of the development of a finely polished and functional product so you don’t have to. Instead of spending millions of dollars developing a product in house, you can spend a tiny fraction of that and have a fully functional sportsbook up and running quickly. To request a quote and find out how much Lion Gaming’s white label sportsbook solutions cost, you can contact us here.

What else does a white label sportsbook offer?

Beyond the financial savings and proven technology, sportsbook providers who offer white label solutions also offer a number of value-adds to operators who want to start a sportsbook. Some of the things that you can expect when working with us are:

  • Payment gateways to accept wagers in fiat and cryptocurrency
  • Brand creation and style sheet
  • Advanced blockchain and crypto features such as web3 wallet integrations and airdrop functionality
  • Administrative portal for player management and customer support
  • Supplementary marketing solutions
  • Risk-management solutions
  • Hosting
  • Technical support

If you’re interested in starting your own online sportsbook or casino, contact Lion Gaming to discover why our white label ot turnkey online sportsbook software is a good fit for you. Connect with us below or send an email directly to to get started.

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VP of Operations

Christine Lewis

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