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Lion Gaming’s Bonus and Affiliate Systems

At Lion Gaming, our turnkey sportsbook and online casino software include powerful player account management (PAM) tools in our back office that empower you to maximize your player acquisition and retention efforts through the use of customized bonus & affiliate campaigns. Our PAM software includes everything you need to run your iGaming business to its fullest potential. Keep reading to learn more about how our bonus and affiliate solutions found in our Fer0x Casino and Fer0x Sportsbook can supercharge your iGaming operation.

Bonus systems

Today, the iGaming sector is more competitive than ever, thanks to more jurisdictions providing a legal framework for operating a legal online casino or sportsbook. Not only has the regulatory framework become more friendly, but there are plenty of white label and turnkey online casino software providers offering affordable solutions to entrepreneurs considering entering the industry.

Modern players have more options than ever when deciding where to place their wagers. Consequently, having software that is capable of helping acquire players is more important than ever. The use of bonuses and promotions to help retain and acquire new players is a crucial tool for sportsbooks and casinos in their daily operations.

One of the most common ways you can offer a promotion to players in your online casino or sportsbook is in the form of a bonus wager. Typically, this type of bonus is given using a deposit match. For example, you can offer a matching bonus of up to $500 – meaning a player would receive a bonus of up to $500 depending on their deposit size (i.e. a $250 deposit = $250 bonus, $500 = $500 bonus, $1000 = $500 bonus). In order to prevent promotion abuse, encourage user activity, and reduce cost of the promotion campaign, you would include what is known as a rollover requirement on this bonus. If you have a rollover requirement of 10x, that means the player must wager 10x their bonus sum in order to withdraw the bonus.

However, simply having a rollover requirement is not enough to prevent promo abuse. Promo abuse is the industry term that describes players who have no intention of being a repeat customer at your sportsbook or casino. Instead, they are looking to accept as many bonuses as they can at any casino with an easily achievable requirement for cashing in the bonus offered. A rollover requirement without additional requirements is dangerous is because promo abusers could come in, and wager their bonus funds on event outcomes that have the highest chance of winning (i.e. a bet that pays out 1.04) in order to quickly meet the rollover requirement with a strong probability of not losing their wagers. After meeting the rollover requirement, these users cash out their funds and do not wager again. While user acquisition costs vary depending on region for sportsbook operators, the cost can run up to over $1,000 per player in some jurisdictions (such as the United States) due to generous bonuses. Having proper promo abuse rules, such as only being able to wager on events with -150 or lower odds, are necessary for you to not lose money on your promotional offers.

Through our back office, you are able to create custom, rules-based promotion campaigns. You can easily create deposit-matching bonuses, while customizing the rollover bonus, duration of the campaign, and more. If you use our online casino software or sports betting technology, you can specify whether player bonuses can be used in both, just the sportsbook, or just the casino. Our bonus system also enables you to create promotions for VIP users, as well as unique promos that can be utilized for a variety of purposes. For example, these can include offering free bets to social media users or for specific events.

Affiliate management system

One of the most important customer acquisition tools for iGaming operators is having a robust affiliate program and affiliate management system.

The Lion Gaming affiliate management system enables you to easily set up the parameters of your affiliate program. You can set the default affiliate pay rate, how often affiliates are paid out, whether there are high-water marks for payouts or purely volume based, and more. You can easily generate reports to quickly find out which affiliates are driving the most traffic, what types of players they are bringing in, how profitable the players they bring in are, and adjust commission rates for individual affiliates.

For new iGaming operators looking to start an online casino, we strongly recommend you read our guide on How You Should Evaluate White Label Casino Providers to get your journey underway. For those looking to launch a sportsbook, we recommend How to Evaluate Sports Betting Software Providers to set yourself up for success.

To learn more about our bonus and affiliate management systems, or our turnkey iGaming software solutions, contact us today or email us at hello@investors.liongaming.io for a free consultation. We’re looking forward to hearing from you!

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VP of Operations

Christine Lewis

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      Lion Gaming Group Inc.
      855 2 St SW #3500
      Calgary, AB
      T2P 4K1 Canada