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3 October, 2023

How to Evaluate Sports Betting Software Providers

If you’ve considered diving into the lucrative world of sports betting, you’re not alone. The industry is exploding, with more entrepreneurs and businesses like yours making the leap than ever before. The first order of business is choosing the right sports betting software provider for you and your vision, which is no small task. It is arguably the most important decision you will make as a new operator, and careful consideration is required. With a seemingly endless amount of options at your disposal, it’s essential to understand how to evaluate sports betting software providers. In today’s post, we’ll run through the top criteria to look for when finding the best provider for your needs.

Reputation and track record

If you’ve made it this far, you’ve probably decided to go ahead and google software providers. In doing so, it’s important to look for providers with a history of reliable service and trustworthiness. This can be done by checking online reviews, customer testimonials, and award nominations and wins. A reputable provider will have a solid track record of delivering high-quality software solutions, which will be easy to find and examine.

Licensing and regulation

Sports betting, like any kind of online gambling, is highly regulated. The legal landscape can be complex and often daunting, which is where a great software provider can help. The best sports betting software providers should navigate these waters for you, and set your mind at ease knowing that they are licensed and fully compliant. Make sure they hold licenses which cover the markets you’re looking to target and operate completely legally. Strict compliance with regulatory framework not only safeguards your operation, but builds trust with your customer base.

Customization and scalability

One of your primary goals should be making sure your platform stands out from the crowd. Bettors have more options than ever before, so it’s critical to customize your operation to suit your target audience’s needs and reflect your brand. The best sports betting software providers offer their partners extensive customization options.

Having the ability to tailor your software to your specific needs is a big advantage. Furthermore, make sure your software is scalable! As your business grows, your platform should be able to accommodate extra traffic and betting volume. Make sure the partnership with your software provider is a long term one.

Variety of sports, events and markets

Sports bettors around the world have diverse preferences. This is where it is important to have a wide range of sports, esports and events in order to attract and retain players. Make sure you review the sports and markets offered by your candidates, and see if they align with your vision and goals. Working with a sports betting software provider that allows you to cast a wide net gives you a serious edge.

User experience and interface

The user experience is a major contributing factor to the success of your sports betting platform. Evaluate potential software providers’ interfaces to ensure they are intuitive, user-friendly, and work seamlessly across mobile devices. A smooth, enjoyable betting experience will keep customers satisfied and coming back for more.

Risk management and reporting tools

Effective risk management is vital in the sports betting industry to mitigate potential losses. Check if the software provider offers robust risk management tools that allow you to set limits, monitor betting patterns, and identify potential issues. Detailed reporting tools are also essential for tracking performance and making data-driven decisions.

Payment processing and security

Payment processing is an often overlooked but extremely important component of online betting. Your software provider should be more than proficient in both fiat payments and cryptocurrencies. Furthermore, security measures should be top notch. Your software provider should employ strict security measures to safeguard your players.

Support and maintenance

Even the very best betting platforms encounter bugs and issues from time to time. The best sports betting software providers have excellent customer support and maintenance services to put at your disposal. A responsive support team can be the difference in a small hiccup with minimal downtime and a serious issue.

Pricing and live demos

While evaluating sports betting software providers, make sure you are able to view a live demo of the platform. This will ensure everything operates to your satisfaction, and you can get a feel for the software. Next, it’s time to request pricing documentation. This will cover up front costs to buy and develop the platform, in addition to a revenue sharing structure. Make sure these costs align with your budget and projected bankroll before pulling the trigger!

Web3 capabilities

In the web3 era, it’s important to integrate technologies such as web3 wallets, air drops, NFTs, cryptocurrencies and even on-chain wagering. Modern players are familiar with the latest and greatest innovations in technology, and expect their sports books to keep up. Web3 capabilities can enhance transparency, security, and even user engagement on your platform. They are an important factor to consider when evaluating sports betting software providers, and can be integrated directly into Lion Gaming’s Fer0x Sportsbook and Fer0x Crypto Sportsbook.

Legacy tech migration

If you’re the owner of an online casino, you may be considering adding a sportsbook to your platform. It’s important to determine if your prospective software provider can migrate legacy technologies seamlessly to minimize downtime and potential headaches. Creating a unified betting experience for your players can be a powerful tool. It’s important to work with a provider who can accomplish this for you.


In conclusion, selecting the right sports betting software provider is a critical decision that can seriously impact the success of your business. By thoroughly evaluating potential providers, you can make an informed choice.

Remember that the choice of a sports betting software provider is not one-size-fits-all. Consider your specific business goals and target audience to find the provider that best aligns with your needs and goals. With the right partner by your side, you can create a thriving sports betting platform that attracts and retains loyal customers.

If you’ve started evaluating providers or are keen to begin, contact Lion Gaming today. Let us show you what makes us an industry leader and how we can help turn your vision into reality!

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