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How Much Does it Cost to Start an Online Casino?

The iGaming industry is showing no signs of slowing down, and as a result, online casinos have emerged as a popular and lucrative business venture. As more players turn to digital platforms for their entertainment, the prospect of starting an online casino has garnered significant attention. However, one of the foremost questions that potential entrepreneurs grapple with is: “How much does it cost to start an online casino?” In this comprehensive guide, we’ll delve into the various factors that influence the cost of establishing an online casino and provide insights into the investment required.

Buy an online casino platform, or build your own?

When it comes to establishing an online casino, the decision between purchasing white label or turnkey online casino software and building your own software platform from scratch carries significant implications for both cost and time-to-market. Opting for a white label casino software or a turnkey solution offers a streamlined approach. It combines pre-built, customizable casino software with the advantage of quicker implementation, reducing development time and associated costs. This route also ensures access to a well-tested and feature-rich online casino platform, cutting down on potential bugs and technical challenges. Get a deeper breakdown of white label iGaming platforms in our blog post

On the other hand, building online casino technology from scratch offers a higher level of customization and control over every aspect when you start an online casino. However, this option demands considerably more time, resources, and financial investment, as the development process is intricate and time-consuming. It’s essential to carefully weigh the trade-offs between upfront costs, development timeline, and the level of customization needed to make the best decision for your online casino venture.

Understanding the components of online casino platforms

Now that we understand the differences between purchasing a white label casino solution and building your own, let’s take a look at the essential components of a successful casino platform. Starting an online casino involves multiple components, each contributing to the overall cost. These include software development, licensing and legal fees, website design, marketing, payment processing, and customer support. Let’s break down each component to gain a clearer perspective on the associated expenses.

Online casino software

A cornerstone of any successful online casino is the software powering it. The platform is the backbone of every iGaming operation, and requires a significant investment from operators.

As we mentioned above, opting for a white label online casino platform streamlines the development process. White label solutions offer pre-built platforms that can be customized to suit your branding and requirements. This approach significantly reduces both development time and costs, allowing you to focus on the unique aspects of your casino. While the up-front cost may appear large at first, a white label or turnkey casino solution has the vast majority of expenses built directly into the package.

Licensing and legal fees

Obtaining the necessary licenses and adhering to regulatory requirements is crucial for a legitimate and trustworthy online casino. The cost of licenses varies based on factors such as the jurisdiction you choose to operate in and the type of games you intend to offer. Many software providers, such as Lion Gaming, allow for casinos to operate under one of their existing licenses. Check out our post on gaming licenses for everything you need to know.

It’s essential to budget for legal consultations, application fees, and ongoing compliance costs to ensure the smooth operation of your casino.

Website design

Your online casino’s website serves as the digital front door to your business. Creating an appealing and user-friendly website is vital for attracting and retaining players. The cost of website design depends on the complexity of the design, the number of pages, and any additional features you wish to incorporate, such as live chat support and interactive game previews.


To stand out in the competitive online casino landscape, a solid marketing strategy is essential. Expenses related to marketing encompass online advertising, search engine optimization (SEO), social media campaigns, and affiliate partnerships. Effective marketing efforts are an investment that helps generate player interest and drive traffic to your operation.

Feeling a little lost about marketing strategies? Check out The Ultimate iGaming Operator Marketing Playbook today! We designed this playbook to be a helpful resource for you to implement effective strategies to grow your online casino – download your free copy!

Payment processing

Facilitating secure and convenient payment options for players is crucial. You’ll need to integrate payment gateways that support a variety of methods, including credit cards, web3 wallets, and cryptocurrencies. Keep in mind that each payment gateway comes with associated fees, which can impact your operational costs.

A white label casino solution with web3 casino software will have payment gateways built directly into the platform. These will encompass traditional fiat payments, and some will be able to accommodate crypto as a payment method as well.

Customer support

Providing exceptional customer support is integral to maintaining player satisfaction and loyalty. Depending on your preferred approach, you can either set up an in-house customer support team or outsource the service. Consider the costs of hiring and training personnel, as well as the technology required to manage inquiries effectively when choosing how you want to run customer support for your operation.

What’s the bottom line?

So, how much does it cost to start an online casino? Well, not that we’ve looked beyond the price tag, the answer is that it depends!

The overall cost of starting an online casino can vary widely based on your choices within each component. White label casino software, such as Lion Gaming’s Fer0x Casino and Fer0x Sportsbook provide a cost-effective way to enter the market, as they encompass many essential elements in a single package.

However, it’s important to note that ongoing operational costs must also be factored into your budget. These expenses include staff salaries, marketing campaigns, software maintenance, regulatory compliance, and other overheads.


Starting an online casino is an exciting venture with the potential for significant returns, but it requires careful planning and investment. The costs associated with establishing and running an online casino can vary widely depending on factors such as your chosen software provider, regulatory requirements, marketing strategies, and operational needs. By partnering with reputable white label casino software providers like Lion Gaming, you can streamline the development process and launch your online casino with a clear understanding of the associated costs.

Looking to learn more? Contact us today for a complete breakdown of our products and pricing, and let us be a trusted partner in your iGaming journey.

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