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What To Look for From Online Casino Software Providers
18 July, 2022
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Buy Online Casino Software
18 August, 2022

8 August, 2022

Casino Software Providers

If you want to start an online casino, the first step you need to take is to review the many casino software providers that supply the betting technology that power online casinos. This article was written to guide you in your search and provide expectations for what you should receive from your casino software provider. Choosing which of the casino software providers you go with is one of the most important decisions you will make for your iGaming business.

Who are casino software providers?

Casino software providers are B2B businesses who supply the technology that power online casinos. Most providers will offer white label online casino software and turnkey casino solutions. However, there is a bit of variety in the space. Some software providers offer end-to-end solutions from licensing to games providers, to PAM software and advanced crypto payments methods, while others specialise in offering a single product vertical. Most do not develop their own games in-house and instead include an aggregator service that pools thousands of games from hundreds of different game studios who are fully dedicated to game creation. Others offer a hybrid model where they offer in-house games in addition to 3rd party games.

At Lion Gaming, we have a suite of in-house games as well as thousands of 3rd party games. All of our games are designed from a mobile-first perspective and feature Provably Fair technology and the option for on-chain wagering. We encourage you to read more information about our online casino software powered by the Fer0x Engine and why it’s the perfect choice for your operation.

Things to consider when evaluating casino software providers

It is important to ensure that the casino software providers you are looking at are able to either meet all of your technological needs, or that their software is compatible with other software in a modularized manner. Moreover, it is important that your casino will work on mobile devices without diminishing the user experience for your customers. Over half of global web traffic comes from mobile devices in 2024, so if you’re not providing your customers with a good mobile experience you will have a more difficult time acquiring and retaining players.

Another important consideration is the customization a provider is able to offer. Since most online casinos offer the same 3rd party games, having strong branding is a key component to standing out from competitors. Some casino software providers only offer templated designed for your business which can put you at a disadvantage. Having a technology provider who can customise the UI/UX of your website is a great way to gain a competitive advantage. For more on this topic, read our article about the importance of customization in iGaming.

Lastly, you need to carefully consider the gross gaming revenue (GGR) or net gaming revenue (NGR) share that casino software providers charge. The vast majority of providers charge their clients a portion of their GGR receipts on a monthly basis. As an example, if your online casino earned $1,000,000 on the wagers placed on your site before expenses, and your software provider charged 15% GGR, you would pay your provider $150,000. Since this revenue sharing comes before any expenses, such as player bonuses or advertising, it is one of the most determining factors towards having a successful business. Most casino software providers also have a monthly minimum, meaning even if a casino did not perform as expected, they still need to pay their provider a minimum amount in order to continue operations. For more financial metrics you should keep your eye on as you start your iGaming operation, download The Ultimate iGaming Operator Finance Playbook for free here.

Player account management

Running a successful online casino takes more than just offering an easy to use platform that’s stocked with popular casino games. Equally important to offering a good user experience, is the back office software an operator utilises to manage their customer relations. Known as PAM in the iGaming industry, player account management software is the crucial customer relationship management tool that helps operators acquire, retain and market to their players. This system should display all of the relevant data regarding your player base in an easy format.

Some of the crucial features that player account management tools are used for include the bonus systems, marketing tools, robust dashboards, and other information about player behaviour. Additionally, the back office should have a robust affiliate management system. Affiliate marketing is one of the best ways for you to drive new players to your casino.

Ready to learn more about Lion Gaming’s online casino software?

Lion Gaming is one of the most innovative online casino software providers in the industry. Our Fer0x Casino and Fer0x Crypto Casino platform come with everything you need to start your iGaming operation. Choosing your technology partner is important, but it does not need to be stressful. For a free consultation or quote on starting your online casino business, you can contact us or email us today at hello@investors.liongaming.io and one of our iGaming experts will happily walk you through why our Fer0x Casino is the right solution for you.

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